Virginia Breeze serves as a crucial link between cities across the state. The addition of new routes brought about the need for a refreshed brand that could bring together a diverse audience under a unified, appealing brand story.

Reingold teamed up with Kavanah Creative Group, ready to tackle the project head-on with a strategy focused on:

• Speed and Quality: We amped up our workflow to deliver creative solutions fast, without sacrificing quality.
• Collaboration: Working closely with our partners at Reingold and the client was key. This open, cooperative approach helped us forge a shared vision from the start.
• Brand Activation: We went beyond designing a new brand identity. We made sure this new look was visible along all the routes, particularly by transforming the buses into eye-catching advertisements on wheels.

Our collaborative effort quickly paid off:

• A Fresh Look: The new logo, brand guidelines, and bus wraps not only rejuvenated Virginia Breeze's image but also made the buses iconic sights on Virginia's roads.
• A Story that Connects: We crafted a brand story centered on travel's true essence—connecting people to places and each other, reflecting Virginia’s communal spirit.
• Creative Synergy: This project became a model for our collaboration with Reingold, leading to more than two dozen successful campaigns.