Banco de Bogotá was at a crossroads. The bank needed to quickly develop a unified brand voice that would resonate throughout its vast network, spanning Colombia, Panama, the Bahamas, Miami, and New York. Relying on their large advertising agency for this monumental task was deemed too slow and unwieldy. They required a faster, more streamlined approach to achieve creative impact throughout their organization. Banco de Bogotá selected us, recognizing our prior engagements where we demonstrated expertise, agility, and ease of collaboration on smaller projects.

In close collaboration with Banco de Bogotá's marketing and communications team, we sought to deeply comprehend their internal communication methods and identify future opportunities. Our partnership resulted in the creation of a bespoke design system that seamlessly communicated the bank's brand identity across all platforms. We developed digital and email templates, crafted internal magazines, and provided creative support for various events. Here's our approach:

• Direct and Timely Collaboration: We cut through the usual bureaucracy to ensure quick decisions and adaptability.
• Senior-Level Involvement: Maintaining a small, experienced team ensured that every part of the project benefited from expert insight. This ensured a perfect blend of strategy and creativity.
• Cost-Effective Depth: Our competitive pricing allowed for more creative exploration, ensuring Banco de Bogotá got the most out of their investment.

Our work with Banco de Bogotá led to several key outcomes:

• A Unified Communication Toolkit: We provided a set of communication tools, all branded cohesively to sing the same visual and verbal tune across every platform.
• Boosted Trade Show Presence: The bank's external branding also got a facelift, making a stronger impact at public events and enhancing audience engagement.
• Improved Digital Communications: We overhauled the bank's digital newsletters, making them more targeted and relevant to different segments of the bank's audience, keeping everyone, everywhere, well-informed and connected.